airpush-notification-150x150Airpush is a new advertising platform, which displays ads directly into the tray. APNdroid who used this system has been temporarily removed from the Android Market: conflict of interest with AdMob or protect users?  The peculiarity of the Android Market is to propose an overwhelming majority of free applications. A study Distimo shows that the number of free applications has exceeded that of the Apple App Store. But instead of reveling in front of these figures, it raises questions about the quality and not quantity. Similarly, these figures are not official (not Google), but tend to represent reality.

The development of mobile applications is not free, especially for publishers who specialize in this area. Two choices are possible: use of advertisements, or to buy additional content via the payment in-app. Android and even in the mobile world in general, the AdMob platform that Google dominates the market. Ads are text or in picture form, and are at a point in the application.

But clicks are mostly accidental. The developer will certainly receive more money easily, but the advertiser pays for clicks that will ultimately not wanted. That’s why qu’Airpush can be very interesting. Rather than displaying advertisements in the applications they are integrated directly into the tray. But as the name suggests, these ads come in push. This means that the developer directly chooses when the notification will appear. He can even choose to send users active or inactive.

The company has established a permitting system to allow the user to validate or not the display of such advertising. But so far, this approach was optional for developers. The advantage of the platform is also able to set up filters (through a blacklist). For example, if a user has taken the paid version, you can choose it no longer receives advertisements. The developer can directly use an API to automate the task.

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